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About Us

Rooted in Tradition, Growing with Innovation

At A Date On The Go, we proudly blend our Emirati heritage with cutting-edge technology. Born from The Date Room—a cherished Emirati brand established in 2018—we honor the UAE’s rich legacy of date farming while pushing the boundaries of modern snacking. With deep roots in the tradition of cultivating Kholas dates, we take pride in preserving this heritage, while crafting unique, AI-powered snacks designed for the fast-paced, health-conscious lifestyles of today.

Our Heritage: Born from The Date Room

A Date On The Go is an extension of The Date Room, a brand deeply connected to the UAE’s date farming legacy. Since 2018, The Date Room has celebrated the rich heritage of Emirati dates by delivering only the finest, most exquisite dates to the market. This same dedication to excellence and cultural pride flows into A Date On The Go, where we take the finest Emirati Kholas dates and transform them into delicious, healthy snacks designed to energize and delight.

Harnessing the Future: AI-Powered Food Intelligence

In a world where health is paramount, we take a forward-thinking approach. By leveraging the power of Artificial Intelligence, we create snacks that are not only delicious but intelligently crafted for optimal nutrition. Our AI-driven approach helps us craft the perfect balance of flavors and nutritional benefits. Each bar is packed with fibers, minerals, and vitamins, offering a clean, guilt-free source of energy.

Farm-to-Finger Transparency

We believe in honesty and transparency. Every date in our snacks is grown on our farms, and we invite our customers to see where their food comes from. Our world-class production facility in Dubai adheres to the highest quality standards, ensuring that every bar we create is crafted with care, precision, and love for our heritage.

Sustainable Indulgence, Every Step of the Way

We are committed to more than just great taste; we’re equally passionate about the environment. Our entire process—from farm to packaging—reflects our eco-conscious ethos. With sustainable farming practices, recyclable and biodegradable packaging, and an ongoing commitment to reducing our carbon footprint, we ensure that every snack is a sustainable indulgence.

Crafted for Everyone, Everywhere

Whether you’re a busy professional needing a quick, healthy snack or an athlete looking for a natural energy boost, A Date On The Go fits seamlessly into your lifestyle. Our mission is simple: make wholesome, delicious, and healthy date-based snacks accessible to all, without sacrificing taste or nutrition. Each box contains two perfectly portioned bars, under 50 calories per bar, offering a balance of indulgence and nourishment that you can enjoy anytime, anywhere.

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